Fashion storefront
Browse products with TZS pricing, sizes and availability details.
Fashion E-commerce · Storefront · Order API
A digital flagship for a growing fashion house
A Tanzanian fashion storefront connecting ready-to-wear and pre-order shopping with collection-led discovery and the story behind the house.
gazelle-rtw.store- Industry
- Fashion · E-commerce
- Year
- 2026
What it supports
Collections and curated edits
Organize products around seasonal drops, bridal collections and occasions.
Ready-to-wear and pre-orders
Represent in-stock, pre-order and sold-out pieces with clear next steps.
API-backed checkout
Record orders and hand shoppers to hosted payment when it is available.
Brand and collection storytelling
Give the house, its founder, press and fashion presentations a place alongside the shop.
The challenge
Gazelle grew from handcrafted accessories into custom couture and ready-to-wear. Its online presence needed to do more than list products: it had to present the fashion house and its evolving collections, while giving shoppers clear paths to ready-to-wear pieces and pre-orders.
How we built it
The decisions that shaped the product, in the order we made them.
- 01
Built a collection-led storefront
Brought campaign imagery, the house story, press, collections and curated edits into one branded shopping experience.
- 02
Shaped shopping around fashion drops
Product discovery supports size selection, collection and category filters, and distinct ready-to-wear, pre-order and sold-out states.
- 03
Connected the bag to order processing
The storefront sends orders to the commerce API. When hosted payment is configured, shoppers continue to secure checkout; otherwise the order is recorded for the atelier to confirm availability, delivery and payment.
- 04
Made room for every chapter of the house
Bridal work, ready-to-wear drops and fashion presentations each have their own place in the collection archive and brand story.
What it's built with
Named in full, because the question behind it is usually whether your own team could take this over.
- Django + DRFcommerce and order API
- PostgreSQLtenant-scoped store data
- React + TanStack Starteditorial storefront
- Selcomhosted payment when configured
- Docker + Caddydeployment and TLS
Results
One storefront
Shopping, collections and house storytelling together
3 product states
Ready-to-wear, pre-order and sold out
Flexible checkout
Hosted payment or an order for atelier follow-up